Share this Job

Pet Owner Experience Mgr


Veghel, NB, NL

JOB CATEGORY:  Marketing

Job title    Pet Owner Experience Manager
Location/Site    Veghel or Brussels

Insert brief description of the role. 
Bringing our vision of “WE MAKE A BETTER WORLD FOR PETS BY BRINGING TANGIBLE HEALTH BENEFITS THROUGH NUTRITION TO EACH CAT AND DOG” requires a best-in-class brand and pet owner experience. Royal Canin has a huge opportunity to build long lasting relationships with Pet Owners to maximize health outcomes for their pets. We want to build sustainable relationships and unique experiences through more personalization, more precision on every moment that matters for pet health. The Pet Owner Experience Manager’s role is to build best in class 1 to 1 relationships with pet owners through CRM marketing, marketing automation and journey orchestration..


What are we looking for?  

  • 4 to 6 years experience in Digital Marketing or CRM marketing
  • Experience developing CRM strategies and campaigns through various channels is a pre
  • Proactive and continuous improvement mindset and way of working
  • Very good written and Verbal Skills
  • Up to speed on latest developments and able to use and implement that in your job
  • What would be your key responsibilities?
  • Based on the Global strategy, the Pet Owner Journey and the 360 Pet Owner view:
  • Develop and execute Benelux CRM and Pet Owner Experience strategy, focussed on activation and retention and ultimately Pet Health Impact.
  • Build best in class 1 to 1 relationships with pet owners through (personalised at scale) communication.
  • Build pet owner experiences throughout the pet owner journey, mapping key touchpoints and golden moments and developing and executing (Global) digital activations 
  • Implement and activate global pet owner experience strategic priorities and programs in the market to further enable pet health impact.
  • Use data and insights to continuously improve the Pet Owner Experience and track and analyze the results of activations.
  • Closely work together with Pet Owner Analyst and CRM Specialist to build the Pet Owner Experience for the future

What can you expect from Mars? 
The chance to develop an industry leading Consumer Experience platform with your peers
The opportunity to work with a team of passionate people that is working towards creating A BETTER WORLD FOR PETS®every day
A great employer that is focused on developing your potential to the fullest
☒Chance to work on world-renowned brands such as Pedigree, Cesar and Perfect Fit within Mars, Inc.;
☒An industry competitive salary and benefits package;
☒The opportunity to learn and develop, with industry-leading learning and development;
☒Healthcare, providing peace of mind;
☒Pet friendly offices – surround yourself with your favourite 4 legged friends daily;





"We are committed to equal opportunity employment practices.".

Job Segment: Manager, CRM, Network, Management, Technology