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Trade Promotions Manager


Newark, NJ, US


A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


This role is responsible executing the customer investment strategy through the creation of tactical trade promotion optimization recommendations and strategic reassignment of trade funds that improve ROI for assigned channel/customer group.  Delivering these efficiencies will come from the creation of and leveraging of insights that define the trade promotion narrative for assigned customer/channel and synthesis of insights internally to influence trade architecture improvements.  Success in this role means all stakeholders understanding how they invest today and where they need to shift investments tomorrow in order to deliver better ROI for customers, consumers, and Mars Wrigley.




Reporting to SRM Trade Promotion Team Lead, this role is part of Strategic Demand Leadership.




Identify and evaluate promotion optimization opportunities, in partnership with Sales VPs and his / her teams of Sales Directors and CMs, to drive profitable sales and share growth across the U.S. for assigned channel and develop strategic sell-in stories to ensure insights are commercialized

Serve as the key stakeholder for developing best-in-class Trade Strategy tools and analytical approaches (e.g., Tableau, Power BI) that integrate multiple data sources to provide a full picture of the top and bottom line impacts of promotions for both Mars Wrigley and retailers. Collaborate with cross-functional partners to optimize functionality and effectiveness

Leverage a suite of tools, combined with analytical rigor at a channel and customer-specific level, create strategic channel annual promotional guidelines and guardrails to ensure growth-driving insights are commercialized throughout U.S. sales teams

Execute complex and comprehensive analyses to support the development of channel-level and customer-level promotional strategies that achieve sales, share, and profitability objectives and facilitate strategic conversations with internal Sales Directors and retailers (including customer reviews and top to top meetings) to evaluate tradeoffs and commercialize opportunities



Education & Professional Qualification


- BA/BS in Finance, Economics, Marketing, Business Administration, or equivalent work experience






- Strong technical skills (e.g., Excel, PowerPoint, Tableau, Power BI),


- Proven ability to synthesize multiple data sources (e.g., internal TPM and P&L data, syndicated data)


- Ability to leverage and create insights to make strategic recommendations


- Strong analytical skills and business / financial acumen


- Strong collaboration and communication skills


- Strong presentation skills, leadership presence, and ability to influence stakeholders


- Problem-solving skills, intellectually curious, and strong critical thinking skills


- Entrepreneurial skills and style


- Ability to prioritize and manage multiple projects and initiatives simultaneously


- Experience working in, and helping to develop a role with considerable white space


- Strong knowledge of syndicated data (e.g. IRI, Nielsen) and its nuances


- Strong working knowledge of SAP and related finance systems




Minimum Qualifications:


•            5+ years of business experience, with strong preference for multiple years of experience in FMCG or Retailer analytical role(s)


•            The knowledge, skills, and abilities typically acquired through the completion of a BA/BS in Finance, Economics, Marketing, Business Administration


•            The ability to travel a minimum of 20% of the time


•            Successful completion of a drug and background screen




Preferred Qualifications:


•            10+ years of experience in Sales, Finance, Marketing, or analytical functions (e.g., Category Mgmt)


•            Expert knowledge of FMCG industry customer base, retail merchandising, and in store execution tactics



Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.