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Mars Japan - KIND Marketing Manager


Tokyo, 13, JP

JOB CATEGORY:  Marketing

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


Key Responsibilities

  • Responsible for developing and deploy long & short terms brand positioning, strategy and brand experience guidelines to increase brand awareness and win the market place
  • Set Japan brand KPI overseeing the day to day management of the portfolio and related budget, developing the innovation pipeline and creating/executing annual operating/marketing plans that lay out a clear vision which will support our business ambition
  • Lead all new product efforts and pipeline development, including product strategy, generating and testing new product concepts, overseeing the commercialization process, and creating market launch plans to guarantee success in the marketplace
  • Plan and execute the Holistic marketing strategy/ plan for Japan ensuring collaboration with regional and global marketing colleagues, but fine-tuned to suit the Japan market needs
  • Own In-store brand experience
  • Responsible for formulating a channel expansion strategy to extend the brand's presence beyond its current footprint and customer base to drive growth and reach new customers/consumers
  • Ensure brand messaging and positioning is consistent across all touch points and lead our marketing agencies to deliver holistic and break-through marketing plans and creative
  • Provide direction and coordinate with other functions such as, sales, digital, finance, supply, R&D as necessary.
  • Manage, inspire and lead the marketing team through the Be-KIND brand’s core values
  • Create and maintain a positive and harmonious environment for the marketing team through strong leadership and coaching support to ensure they perform to obtain their absolute best and achieve their targets.



  • Minimum 7-10 years of brand management experience within the consumer goods industry, with a proven track record of increasing responsibility and achieving extraordinary results both individually and by leading teams.
  • Experience in a diverse set of channels and consumers, including e-commerce.
  • Proficient and effective at leading marketing agencies in strategy and creative development for fully-integrated marketing communications, driven by both paid and earned media.
  • Significant new product development experience, from the introduction phase through commercialization supported by successful consumer adoption and market results.
  • Capable of successfully penetrating new customers and channels to drive growth by utilizing insights and unique product features.
  • The ability to effectively communicate with and motivate the Sales team by developing and delivering clear direction as it relates to product line and channel strategies, and portfolio, pricing, and promotional optimization.
  • In depth understanding of retailers and wholesale network, with clear evidence of the ability to call on customers and manage wholesales to achieve distribution and merchandising goals.
  • Strong presentation & Communication skills (Include fluency in English & Japanese), including the ability to develop and communicate compelling selling stories and strategic plans, both to customers and business partners. Ability to present to and gain consensus from senior management concerning direction, milestones and project investments.
  • Strong familiarity with the entire P&L, with the ability to assess and perform financial analysis related to pricing, volume, margins, and spending.
  • Proven marketer that thrives working with and leading cross functional teams, is ready to hit the ground running, has a great attitude, enjoys working in a fast-paced environment, exerts strong leadership skills and exhibits initiative and a sense of urgency to deliver goals.


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


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