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Marketing Manager


Shanghai, SH, CN

JOB CATEGORY:  Marketing

Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world’s best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It’s the opportunity to start your tomorrow, today.

Key Responsibilities :

  • Define and set content strategy primarily through digital and social channels to attract consumers and enhance user experience to build awareness, drive traffic, conversion, and sales volume for Mars brands in ice-cream category
  • Lead planning, budget, and content management of digital and social, with tracking and improvement process around ROI
  • Collaborate with brand marketing, R&D and sales to ensure the clear digital content delivery of the products to address the needs of the target audiences
  • Set up the mechanism for data management from capturing to reporting, and analysis for insight generation
  • Identify digital & social channels and initiate plans and resources allocation accordingly
  • Oversee digital content across digital platforms, social media channels and all relative placement
  • Steward a strong brand across all platforms
  • Contract and manage creative vendors in the creation of visual and editorial content
  • Build digital content driven e-commerce marketing capability on multiple online platforms including e-commerce website, social media, etc.
  • Ensure synergies among e-commerce campaigns and other digital & social campaigns
  • Ensure error-free, style and brand compliant text and graphic design across platforms
  • Advocate for brand and visual communication quality control




  • Bachelor’s degree or above, in Business, Marketing, Communications, Digital-commerce or related field and/or equivalent work experience.
  • 5+ years + of experience in similar role or equivalent with an understanding on digital, social, visual design. Start-up or lifestyle brands are preferred.
  • Ice-cream experience is a plus.
  • Proven track record in digital & social cases, preferably with an in-depth understanding on KOL management, world of mouth, and social-commerce.
  • Has balanced knowledge of digital technology and business acumen to bring best solutions.
  • Proven skill to deal with complexity, bring clarity and put structures in place in ambiguous, fast-paced, time-sensitive environment.
  • Entrepreneurship, passion, and self-driven.
  • Dealing with ambiguity.
  • Action-oriented and Drive for results.
  • Excellent oral and written communication skills. Fluent in English and Mandarin.




Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


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