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External & Internal Communication Mgr

LOCATION: 

Shanghai, 31, CN

JOB CATEGORY:  Corporate Affairs
REQUISITION NUMBER:  159488

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

 

Key Responsibilities/职位描述

  • Provide strategic guidance to the development and execution of 360 degree PR and is part in the agenda of monitoring Social Media Contents for Royal Canin that build brand equity, support brand business objectives and shape brand reputation, including quality & food safety, innovations, employer of choice.
  • Manage and conduct appropriate research, measurement, message development and program evaluation for brand PR and communication campaigns.
  • Develop and execute by drafting media responses.
  • Co-pilot and support to Digital Marketing Team to shape social media strategy and reputation online.
  • Manage the ongoing monitoring, tracking and reporting of issues and events that can either positively or negatively impact the brand at the regional and global level.
  • Liaise with Mars, Petcare and global external and internal communications team, specific to issue and crisis management, social media and brand communication.
  • Support in the management of issue and crisis situations, including I-Care, controversial topics and social media/online crisis scenarios. Provides support during product recalls and Mars Petcare corporate issues management programs.
  • Execute communication initiatives that engage internal stakeholders towards the Royal Canin 2020 vision, OGSM plat form, ambassadorship on Health Nutrition, and increase advocacy for our segment, business and brand.
  • Manage strategically internal communication tools and channels e.g. RConnect, LT Meetings/townhalls, monthly update, etc.
  • Develop visible leadership strategies for the Leadership Team (LT) and drive change management communication initiatives.
  • Drive intentionally the Passion for Pets strategy.
  • Develop and manage the Sustainable Committee in order to create internal and external reputation.
  • Responsible of keep relation alive with social stakeholders (guide dogs, assistance dogs, shelters)
  • Monitoring the WOW of sponsoring's approval locally.
  • Responsible for strategic direction to our PR agency, PR budget.

 

Qualifications/任职条件

  • BS/BA in corporate or marketing communication journalism, public relations, business or related field.
  • Minimum of 5 years of experience in communications and PR.
  • Issues/crisis communications knowledge and experience.
  • Digital media communication knowledge and experience.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


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