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Customer Marketing Manager, Portfolio


Newark, NJ, US


Being a Mars Associate is all about opportunity. The opportunity to do the kind of challenging, interesting work that shapes the world’s best-loved brands. To work with real purpose, supported by talented, friendly people from all sorts of different backgrounds. And to access the tools, training, and experience you need to have a positive impact on our business, on the planet, and, most importantly, on your own career. Being a Mars Associate is more than a job. It’s the opportunity to start your tomorrow, today.

Customer Marketing Manager, Portfolio – Newark, NJ

The Customer Marketing Manager, Portfolio plays a critical role in Strategic Planning to amplify the power of our brands in market by building a strong retailer value proposition into Marketing plans at every step, from planning to execution. As a strategic partner to sales/marketing teams, the Customer Marketing Manager develops a deep understanding of what it takes to win in market, thinking “shelf-back” on how our brands will show up in store and acting as the “voice of the customer” within the organization. They work closely with cross functional partners and sales teams to develop strong strategies and plans to enhance execution across AMPS+, create compelling sales tools, and support activation from sell-in through execution of the Mars everyday confectionery portfolio. 

What are we looking for?

  • Bachelor’s Degree
  • 3+ years of Field Sales/Internal Sales/Marketing

What would be your key responsibilities?

  • Develop key custom packs across club, value, dcomm and customer specific needs linked to driving (assortment, merchandising, pricing, shelving, and digital solutions), along with tools and plans for execution of those deliverables. Scope covers total everyday business for our portfolio
  • Lead and build annual planning process for Customer Marketing inputs into overall Mars planning process, with key input throughout national program development and the Ready to Sell process to ensure that Sales has the tools needed to drive growth and that the business has clear understanding of what Sales will deliver (e.g., distribution, volume forecasts, Moments, display)
  • Enhance the Retailer Value Proposition (attractive margin, category growth, retailer differentiation, ease of execution) of Mars Wrigley’s programs, using Customer feedback and after action reviews to improve plans and seasons year on year
  • Assist in planning, development and presentation of brand & innovation selling materials at key ensuring our brand / innovation strategies are well represented
  • Drive increased share of shelf via focus blockbuster, innovation, and develop tools to enhance/support Sales execution of key metrics and targets
  • Take responsibility and move with speed to champion channel/customer-specific requirements in planning and product innovation process (right pack, right price to drive category growth)
  • Understand market performance and identify opportunities to improve national promotions and future-year activities.
  • Own key functional/cross-portfolio initiatives, from development of plans through implementation

What can you expect from Mars?

  • The opportunity to learn, develop and take charge of your own career.
  • An industry competitive salary and benefits package. 
  • To be respected and valued.
  • The Five Principles at the center of every decision we make
  • The opportunity to work cross functionally, add value and impact a better world for generations to come.



Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


Nearest Major Market: Newark
Nearest Secondary Market: New York City

Job Segment: Merchandising, Manager, Marketing Manager, Field Sales, Marketing, Retail, Management, Sales