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Media Relations and Issues Manager

LOCATION: 

Mclean, VA, US

JOB CATEGORY:  Corporate Affairs
REQUISITION NUMBER:  174393

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Media Relations and Issues Manager

Location: Preferred McLean, Va.

 

Purpose:

 

Mars has been on a reputation journey as family-owned company.  Our reputation is evolving from a company known only by our best-loved brands, to a company that is increasingly recognized for what it is: a forward thinking, mutual company that extends a world of opportunity to the Associates we employ.

 

As a member of the Corporate Affairs team, this associate will work with the Director of External Communicaitons to implement a strategy to build a positive Mars Inc., corporate reputation through a range of channels and media engagements. Working with internal colleagues including corporate center, segments, and markets, P&O, Public Affairs, Crisis Management and Scientific and Regulatory Affairs, the incumbent will implement a media relations and issues management strategy that enhances and protects the reputation of Mars.  

 

Key Responsibilities:

Build Corporate Reputation – Execute a Mars Incorporated strategy that will enhance our corporate reputation, including but not limited to sustainability, Mars as a great place to work, showcasing Mars as a growing and diverse business, food safety and security, and Corporate Social Responsibility.  Promote these reputation drivers among external audiences. Help develop and implement thought leadership for our senior leaders, including relevant speaking engagements, partnerships, trade activity, and media opportunities. Equip our segments and markets to leverage reputation content and activate locally and ensure strong relationships with top 15 markets. Support activation of hometown outreach and reputation building strategy around our global headquarters in the U.S.

 

Media Relations – Work with Director of External Communications to activate a strategy and process to build relationships with key media influencers across a range of channels that will generate news coverage every 45-60 days and increase our reach. Help run the global press office, including developing and managing a range of content and processes, including the global Daily News Summary content and distribution, key messaging/position statements, calendar of media engagements, media lists, visual assets, and media metrics.      

 

Issues & Crisis Management – Work with Corporate Affairs teams (External Communications, Internal Communications, Public Affairs and U.S. businesses/segments) as needed to help manage Mars crisis with media and key stakeholders. In partnership with the Sr. Manager of Crisis Management and Consumer Care, help develop position statements and a repository of communications materials/policies, including talking points, media statements, Q&A, etc. around Corporate issues.

 

Equip & Enable Mars Markets – Equip our segments and markets to leverage reputation content  and activate locally. Ensure strong relationships with top 15 markets. Share ongoing media content calendars with segment and markets to help empower them to create and share more Mars global stories locally for our reputation stories. Manage the storage of media templates and assets on an internal channels for accessibility to teams globally.

 

Job Qualifications:

Bachelor’s Degree required (Public Policy, Communications, Journalism or related field strongly preferred).

5-8 years experience in external communications and media relations. Must have outstanding media relations and issues management experience. Experience working in an agency or within a global organization strongly preferred.

Has established media relationships. Core understanding of the media and how it works -- can effectively develop relationships with reporters to accomplish the company’s objectives and manage messages in stories.

  • Strong written communication and copywriting skills
  • Ability to manage diverse and broad range of subject matter, issues and situations.
  • Budget and agency management experience a plus.

 

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


Nearest Major Market: Washington DC

Job Segment: Media, PR, Manager, CSR, Marketing, Management

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