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Market Activation Manager

LOCATION: 

LEC, GB

JOB CATEGORY:  Sales
REQUISITION NUMBER:  1475461

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Consumer Marketing Manager

Job Function & Job Family: Food UK, Customer Marketing

Salary: £31k - £39k

Location: Waltham

 

Role Highlights & Background

This exciting new role exists due to a development promotion within our amazing marketing team for our Mars Food brand.

 

The role is accountable for executing our branded solutions in-store, this role converts global and local marketing activations into customer tailored solutions to engage our customers and shoppers throughout the shopper journey. The role will have dedicated customers/channels allocated and be accountable for those accounts.

 

Key Outputs

In this role you will:

-             Represent the customer’s needs internally and build them into our activation proposals

-             Ownership for UK activation plan – alignment, delivery & execution of the UK plan – including priority choices

-             Ownership for the UK TRC budget – from agreeing allocation, to management/stewardship of the budget

-             Ownership to define/design/deliver the content required for internal deployment meetings, and own the design & delivery

               of all external tool kits and selling materials

-             Ownership to 3rd party agency relationships

-             Work with our agencies to develop and execute bespoke customer solutions which contribute to the retailer’s own strategies

-             Work cross-functionally with Sales, Marketing, Activity Management, Finance, Corporate Affairs and Supply to create and

              execute initiatives

-             Execute the Activity Plan with our customers, landing points of interruptions across the shopper journey to engage shoppers,

              instore and online.

-             Evaluate executions with clear learnings and recommendations for future applications

-             Champion value creation within customer marketing

 

Background/Experience

•            Educated to degree level or equivalent with experience from a similar role​​​​​​

•            IT proficient, specifically with PowerPoint and Excel

•            Full UK driving license

 

Mars Leadership Competencies

Interpersonal Savvy

Customer Focus

Comfort Around Higher Management

Organisational Agility

Negotiation

Priority Setting

 

 

"We are committed to equal opportunity employment practices."

 

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