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Global Brand Director Uncle Bens

LOCATION: 

London, LND, GB

JOB CATEGORY:  Marketing
REQUISITION NUMBER:  219243

Role: Global Brand Director- Uncle Bens

Location: Waltham in the Wolds, Leicestershire or Paddington, London

 

Food. For us, it’s more than just what’s on our plate. We believe that what we eat, where it comes from and who we share it with matters.

 

At Mars, we believe that a better world tomorrow is one where more healthy meals are available in more places to more people; more people cook together and sit down to enjoy shared dinnertimes; more food can be produced with less.

                                                                                                      

Our Uncle Ben’s brand is at the heart of this. It’s a billion dollar brand that consumers around the world love and use every day to make delicious, healthy dinners. We’re on a mission to get people cooking and eating together, alongside teaching children around the world to cook as well as they can read and write through initiatives like our Ben’s Beginner’s™ programme in North America. And, as the world’s largest rice brand, we made an industry first commitment to source all of our rice from farmers working towards the Sustainable Rice Platform standard by 2020. Uncle Ben’s has a rich history that’s over 70 years old, and we’re looking for someone who can help us build its future and help us achieve our ambition to be the fastest growing dinner company.

We’re looking for a leader who can own and drive the Uncle Ben’s strategy and develop competitive plans to win in a dynamic food landscape. In particular, we expect you to maximize the growth momentum of Ready to Heat rice & grains; accelerate the innovation agenda to transform the brand to offer more meals and occasions; and lead the digital transformation.

 

KEY ACCOUNTABILITIES

  • Lead & embed the brand foundations globally – this includes the brand identity and visual assets, communication and campaign development, packaging design and putting purpose at the heart of what Uncle Ben’s stands for.
  • Drive our proven growth model - drive rigorous deployment and execution of our proven growth model for our #1 growth engine Ready To Heat. You will also refine and strengthen the model through learning and reapplication.
  • Future proof the brand portfolio - leading an innovation strategy that ensures sustainable, profitable growth for the brand across our markets.
  • Transform the brand’s digital growth agenda - with focus on defining new support model through data-enabled Intelligent Reach and Dcomm opportunities.

     

To do this role you’ll need:

  • Bachelor’s degree in related field, with at min. >10 years of relevant experience

  • Extensive senior marketing experience, preferably both local and central
  • Leading an innovation agenda
  • Experience in leading multicultural and multifunctional teams
  • Affinity / experience with a multi-market and multi-cultural environment
  • Willingness and ability to travel @25%

In return we offer:

  • Great career progression
  • Range of in-house training
  • Competitive salary, bonus and range of large company benefits

We know its important to you to find out as much about us as possible, so following a review of your CV the first stage will be a telephone interview with the hiring manager and a chance for you to ask lots of questions. If successful you will be invited to an interview day in front of our panel. Don’t worry you’ll have plenty of time to prepare.

Closing date: 31st August 2019

To open up a dialogue, please click on the APPLY button below. We look forward to hearing


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