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Media Director

LOCATION: 

Guangzhou, 44, CN

JOB CATEGORY:  Marketing
REQUISITION NUMBER:  1001641

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Key Responsibilities/职位描述

1. Provide thought leadership and strategic media-related solutions that support the brand building and business objectives. Ensure the development and implementation of business aligned media solutions could impact the performance indicators.

2. Drive integrated media strategies across traditional, digital domains to build and strengthen brand building.

3. Establish and manage an effective media governance process.

4. Continuously advance, leverage and optimize the relationship with agency partners by building trust and maintaining positive rapport to drive business results.

5. Apply emerging consumer data and analytics to create innovative media solutions and drive more intelligent reach.

6. Closely collaborate with Media Transformation transversal project team, effectively manage media team and drive talent development.

 

Qualifications/任职条件

1. Bachelor or above degree in Marketing/Communications or related field, MBA is preferred.

2. Over 10 years of experience in media strategy, planning and purchasing.

3. Able to lead communication of complex media strategies and auditing results.

4. Experience in developing and executing highly targeted, customized media models.

5. Integrated experience working with a mix of traditional, digital media strategies.

6. Excellent oral and written communication skills.

7. Experience working closely with media agencies or background working in media agency environment.

 

RN: 25

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


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