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External Communications Associate Director

LOCATION: 

Guangzhou, 44, CN

JOB CATEGORY:  Corporate Affairs
REQUISITION NUMBER:  143714

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

 

 Key Responsibilities/职位描述

  1. Responsible for the development of the External Communications strategy, including clearly defined objectives, plans and programs. The strategy is aligned at China, regional, the global confectionary and Mars Inc. levels and includes:   brand PR, category PR, cause marketing, CSR event, media and social media management, and other strategic initiatives.
  2. Deploy relevant and prioritized corporate/segment key external communications programs, Confectionary business strategy; manage China communications working together with One Mars CA Communications Center
  3. Create and lead China External communications strategy – develop and implement communications programs that build share of voice and reputation through thought leadership, empower and enable Associates ambassadorship, proactive and interactive social media platforms and channels, key events, newsletters, feedback surveys, and support Mars story telling.
  4. Member of China Confectionery Leadership Group (CCLG), working together with CCLG to co-create, co-own, and contributing to China business turnaround and Confectionery vision.
  5. Responsible for engaging external stakeholders
  6. Full member of China CA Leadership team ensuring that all external Communications matters are appropriately represented within China CA; drive collaboration with other Teams and functions (including Internal Communications, One Mars CA Communications Center, GRSC, China CA Team, CBUs, Sales, S&F, P&O, Legal, R&D, Supply, Commercial) to inspire and motivate China Associates, preserve and enhance Corporate Reputation, and form the great culture of China Confectionery as guided by Five Principles.
  7. Provide strategic External communications counsel to senior business leaders, including Regional President, China Confectionery GM and other Functional leaders. Train senior leaders and deploy their communications internally to build their credibility and corporate reputation.
  8. Lead an expanded scope China cross functional teams that supports key functions and external events. Provide graphics support to the China business through an in-house Graphics team.
  9. Be Subject Matter Experts to China ITO

 

 Qualifications/任职条件

 

1. Education & Professional Qualification

  1. Bachelor degree in business or related field
  2. Effective communication skill ( Fluent English and good mandarin- written and spoken) ;

2. Knowledge/Experience

  1. Minimum of 8-10 years of business experience at senior level in a corporate environment
  2. Corporate strategy experience
  3. Successful track record of Associates communications
  4. Corporate communications expert, internal, external and global communications experience preferred.
  5. Successful experience in leading, managing and developing a team
  6. Expert and successful experiences in change management

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


Job Segment: Communications, Manager, Marketing Communications, Corporate Communications, Change Management, Marketing, Management

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