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Digital Customer Marketing Associate Director


Guangzhou, 44, CN


A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


Key Responsibilities/职位描述

Develop high-engagement and capable Digital marketing team of 7 Managers. Build talent pipeline.
DEVELOP Dcom marketing strategy and plan, customized for top accounts(Ali Flagship Store/Tmall/JD/PDD)
to drive conversion across all categories (CHO/Gum/Mint/Fruity Confectionary).
AMPLIFY brand communication and BPIs with adapted content and mechanism to elevate offtake and market
share performance in Dcom with differentiated and innovative solutions.
LEAD omnichannel activation transformation with cross-channel top accounts.
UNLOCK marketing needs/shopper insight in Dcom and Accumulate learning to conclude the Picture of
Success for Dcom and Omni-channel activations.
BUILD an engaging collaboration with x-function team, including Key Account Sales teams, Brand Marketing,
Content team, Finance and facilitate the set-up of a clear operating protocol.
Overall budget management for Dcom CP/Adv, and drive ROI improvement.



Strong and mature people leader. Solid record with building collaborative team with high engagement and
results driven culture.
Deep understanding of eco-system and omni-channel dynamics. Keen on retail landscape evolution.
Strong knowledge and experience in digital marketing of FMCG or Dcom Retail platforms (channel/customer
marketing, digital marketing, content marketing), 7Y plus.
Broad approach to drive conversion through multiple marketing domain (social/content marketing,
promotion design, customer tailored plan, etc.).
Strategic agility and Transformational mindset. Connect future possibility with company strategy and lead
transformation projects, while securing business delivery of today.
Hands-on experience implementing channel strategy, deployment tracking and results evaluation.
Track record in interacting with and influence cross-function teams and senior leaders; synthesize and present
business cases and results to senior executives
Excellent collaboration, verbal and written communication skills in English; a keen communicator
Thrives in a fast changing/learning organization with fast-paced environment.




Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


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