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Associate Director Brand Identity APAC


Guangzhou, GD, CN

JOB CATEGORY:  Marketing

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.



A consistent and strong identity is the critical foundation for our brands to be seen, recognized, purchased and loved. The Brand Identity team is charged with creating, galvanizing and governing our brand assets and guidelines.

This role gatekeeps and champions design projects with our agency partners overseeing quality, timeline and budget. He/She will ensure the design of packaging and other touchpoints are executed with excellence and that brand guidelines are properly interpreted.


Key Responsibilities:

  • Act as a steward for the Brand Identities of some of the most well-known brands such as Dove, Yida and Doublemint, advocating and steering work to build iconic brands across the ecosystem, and to preserve the integrity of our distinctive assets with all Design Agency partners.
  • Lead regional / local Branding and Packaging initiatives. Partner with marketing co-pilots to co-develop the brief and steer the creative process and direction. Additionally, participate in key global design projects.
  • Lead our Design Agency partners (JKR, Elmwood, SGS, RECO etc.) to deliver projects with excellence and within timeline and budget.  Manage annual agency reviews and on-going performance interventions.
  • Represent the region and set design agenda in collaboration with the Brand Stewards.
  • Act as a catalyst for change and continuous improvement for our brands – driving change in perspectives, ways of working, agency/supplier models and infrastructure.
  • Serve an educational role around Branding, Distinctive Assets, Design and Graphics Commercialization 
  • Chair Creative Content Review for the region.



  • 10-15 years experience in Brand Identity & Design, Design Strategy, Design Execution

    Degrees in Fine Arts, Design, Communications or Marketing will be considered
  • Experience in a design leadership role in FMCG either client or agency side
  • Demonstrated strength in strategic vision paired with the attention to detail required for successful deployment
  • Strong communication & selling skills, both written & oral
  • Experience working collaboratively with multiple stakeholders and agency partners
  • Comfortable working in ambiguity and change management situations
  • This role will be based in Guangzhou, Beijing or Shanghai.




Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


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