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Sr. Manager, Biddable & Retail Media

LOCATION: 

Franklin, TN, US

JOB CATEGORY:  Marketing
REQUISITION NUMBER:  1445901

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

This centralized role will be responsible for building superior biddable media capabilities for multiple brands in the Mars Petcare portfolio, leading national biddable media strategy and execution across a variety of programmatic media across both national & retail media partners (including Google, Verizon Media, Pandora, Spotify, Amazon Advertising, WMC, Roundel, KPM, etc.) and social media partners (including Facebook, Instagram, Twitter, Pinterest, etc.), all with a focus on driving overall growth for the enterprise. The role will be responsible for defining and rolling out scalable solutions, best practices and frequent learnings to advance Mars Petcare biddable social & programmatic media efforts across key brand initiatives, including the identification and implementation of new high value audiences, dynamic creative optimization, inflight media investment optimization and more. In addition, this role will have responsibility for leading media planning and strategy for all biddable Retailer Media Network (RMN) investments on both the Marketing (BTL) and Sales/Shopper (ATL/trade) sides of the business, advising the Sales VPs and customer teams on their RMN investments, and ensuring customer-specific media plans include the appropriate measurement to validate spending and drive intelligent investment decisions. 

 

What are we looking for?

  • Proven effective biddable media expertise, ideally within an agency or multi-brand environment
  • Proficient in managing complex projects.  Well organized, good at prioritization, attentive to details.
  • Biased toward action.  Takes initiative, entrepreneurial, can hit the ground running and move projects forward right from the start.
  • Strong communication skills (oral, written, listening). This includes ability to make effective presentations to all levels of management
  • Minimum Qualifications
    • 5+ years’ experience with biddable media (strategy, partners, tactics, etc.)
    • The knowledge, skills, and abilities typically acquired through the completion of a bachelor's degree program in a related field, or equivalent work experience
    • Media analytics exposure/support
    • Experience with retail media network (RMN) biddable media investment
    • Ability to travel up to 15% of the time  
  • Preferred Qualifications
    • 7+ years of prior biddable media experience, preferably within the Consumer Packaged Goods industry and at a major agency
    • Bachelor’s Degree 
    • Experience partnering directly with brand marketers to advance biddable social & programmatic media initiatives

 

 

What will be your key responsibilities?

  • Oversee the creation of a holistic biddable media strategy and its execution (in collaboration with agencies) for the Mars Pet Nutrition portfolio of brands, including recommended tactics for each individual brand, based on business goals and communication objectives  
  • Lead team of Biddable Media Experts in providing regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to biddable social & programmatic media
  • Oversee planning, execution, and optimization of biddable social & programmatic media campaigns for multiple active brands within Mars Petcare portfolio, in close coordination with agency partners, including:
  • Lead agency partners in identifying appropriate investment levels  
  • Lead implementation of biddable social & programmatic media best practices
  • Prioritize optimizations to drive greater effectiveness and efficiency and eliminate overlap, redundancies, and inefficient investment
  • Collaborate with CMI, agency partners, media vendors and measurement partners to identify, develop, and implement test & learns for biddable social & programmatic media, and then package/present the results (including via Learning Agenda progress recaps, in-campaign reporting and frequent share outs with brand teams, global partners and cross-functional partners)
  • Partner with agency to report biddable social & programmatic media performance on a quarterly basis through a quantitative scorecard, to gauge learning agenda progress, and to help the brand teams and marketing directors understand performance and recommended actions  
  • Author monthly performance reports to Sr. Media Manager and Director of Marketing Operations, communicating overall progress, and highlighting any priority initiatives
  • Support and partner with D-Comm team, and the Sales/Shopper teams to strategically develop and manage RMN media investment, through careful iterative hypotheses, testing/executing, evaluating to further best practices in the space.
  • Lead development and implementation of educational sessions, playbooks, and position papers to build marketing department capabilities and ensure proven solutions are scaled to deliver best-in-class performance
  • Craft strategies and tests to gather learnings against emerging biddable social & programmatic trends, and push innovation agenda with our strategic media partners (ex. Verizon, Google, Facebook, Twitter, Pinterest, Pandora, Spotify, Amazon, Walmart Connect, Roundel, KPM, etc.)
  • Oversee the sharing of best practices and learnings between the Biddable Media Managers as well as counterparts in different Mars segments and markets inclusive of Global Digital Media Acceleration Team (DMAT), to spread biddable social & programmatic media knowledge & capabilities across the Mars Inc. organization

 

What can you expect from Mars?

  • The opportunity to learn, develop and take charge of your own career. 
  • An industry competitive compensation package including generous benefits
  • Commitment to our Purpose and our Five Principles. 
  • An environment where all Associates feel valued, supported and comfortable being themselves at work. 

 

 

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Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


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