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Brand Demand Planning Analyst


Franklin, TN, US


A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.



Position Summary:

The Brand Demand Planning Analyst is responsible for assisting the Brand Demand Planning team in analysing, planning and evaluating a rolling 39 month forecast at item/brand/category level through analysis and system requirements.  The Analyst will also be responsible for forecasting a select group of items and will leverage a variety of data sources, including consumption, shipment, and brand insights to drive the demand plan.  The Analyst will assist the team with S&OP Demand Management Review preparations, period position, and other business requests such as Power Pages, and adhoc analysis. Demand planning analyst will seek to improve metrics such as SFA, Bias, WAPE and FVA.


Principal Accountabilities:

·       Responsible for data maintenance in JDA including model tuning, reconciliation and negative error corrections, history validation other system responsibilities

·       Provide analysis for key KPI misses and determine drivers working with Brand Demand Planners on correct actions to improve accuracy

·       Assist Brand Demand Planners with ad hoc analysis, including but not limited to ship/consumption analysis, pack / flavor deep dives, etc.

·       Assist  Brand  Demand Planners with S&OP Demand Management Review preparation

·       Create an accurate short term forecast for select items which will be managed by the Brand Demand Planner

·       Provide analytical support that enables team members to make better informed business decisions

·       Utilize existing and/or develop new tools to automate manual tasks

·       Manages and monitors seasonality trends

·       Monitors macro promotion and event activity

·       Monitors the execution of the forecast system

·       Provides KPI reporting to various business partners


Required  Experience, Education, and Competencies: 

  • Priority Setting – Is able to manage concurrent tasks and requests and spends their time on those that are important to the forecasting process
  • Planning – Ability to determine length and difficulty of projects and ad hoc analysis accurately
  • Drive for Results – Through management of KPI performance, delivers expectations consistently while remaining bottom line oriented
  • Dealing with Ambiguity – Ability to receive and analyze information and requests without have the total picture
  • Strong Analytical Capabilities – Responsible for analysis that will drive business decisions
  • Approachability - Strong interpersonal and communication skills with ability to influence associates of all disciplines.
  • Problem solving  - looks beyond the obvious and doesn’t stop at first answer
  • Communication  - Strong in both verbal and written communication
  • Technical (systems/analytical) – picks up on technical things quickly
  • Bachelor's Degree 


Preferred Requirements:

·       1+ year experience in data mining and analytics

·       Previous JDA experience preferred



Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


Nearest Major Market: Nashville

Job Segment: Branding, Brand Manager, Data Mining, Marketing, Technology