Share this Job

Area Sales Executive


Chennai, TN, IN




Area Sales Executive -SPT

Location : Chennai

The core purpose of the job is to achieve business growth and gain market share in the assigned area by deploying and executing channel strategies. The role will also drive customer engagement to gain share of mind, share of shelf with key category influencers.  Attain excellence in execution by achieving distribution and visibility objectives through effective training and working with front line team


Excellence in Execution

  • Responsible for executing channel strategies and drive business growth
  • Meet distribution & effective coverage plans through frontline.
  • Achieve perfect store targets to ensure excellence in execution

Category Growth

  • Drive category growth through activations
  • Drive premiumisation of portfolio through range selling
  • Ensure customer engagement across channels. 

Team Development

  • Develop & Coach front line team
  • Recruit for right talent and ensure no vacancy exists in market

 Process Adherence

  • Adhere to sales operating procedures
  • Provide timely and accurate required MIS.
  • Effective and efficient utilization of trade spends and manpower budget.
  • Maintain hygiene in market


The scope of the role is to support the Business Manager to grow the overall area in close coordination with the distributors through front line sales team (DSR) and by developing the category in all the channels. The role has to ensure the effective distribution & coverage and build excellence in visibility by developing perfect stores. The role plays a crucial task of coaching and developing field force and strengthen the sales systems and process at all levels. The role will achieve key performance goals by ensuring optimum utilization of budgets allocated as well as improving various sales metrics