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Marketing Manager - Vet Pillar; Royal Canin India, Mumbai



JOB CATEGORY:  Marketing

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.



Job Title                : Marketing Manager – Vet Pillar

Location                : Mumbai

Business Segment: Royal Canin India

Job Level                : T2

Line Manager        : Vet & Pro Pillar Head


Job description:

Drive engagement with Veterinarian through continuous education and right offering to enhance the practice and to be positioned as most preferred brand to work with.

Achievement of budget – sales and profitability (volume and turnover); and Achievement of distribution targets (qualitative)

Overall achievement of volume and turnover budget for RC through the development of a channel marketing strategy.

The focus of the Position is on the Royal Canin product range.

Educating our veterinarian and internal teams on basic scientific knowledge – Nutrition/dog & Cat education/Reproduction with the help of Scientific communication team

Channel Management

  • Develop channel strategy
  • Develop channel action plan (promotions, communication, merchandising, exhibitions and shows, roadshows, loyalty incentive programme and training).
  • Manage and implement channel action plan.
  • Manage budget.
  • Liaise and build relationships with advertising agency, suppliers, distributors, veterinary clients, Vet university , vet association , internal clients and other business partners.
  • Build collaborative partnerships with industry partners.
  • Monitor market trends and competitor actions.
  • Engage with consumers, develop innovative ways to interact with them directly and build immediate & meaningful dialogue with them.


Launches & Campaigns

  • Develop and manage launches & campaigns to achieve quantitative and qualitative budget targets for Royal Canin.
  • Develop and source marketing / sales tools (e.g. point of sales, educational books,poster  etc.) and promotional items (clothing, models , etc).
  • Organise and coordinate product launches, roadshows, shows and exhibitions.
  • To assist with the forecasting of new product launches and campaigns
  • To maintain the promotion and product launch forecast



  • Develop, negotiate, manage and implement in-house promotional plan.
  • Assist in developing training and educational programmes for Vets , end-users, internal staff & vet studets.
  • Maintain good internal and external communication.
  • Related correspondence (queries, complaints, etc.).
  • Create brand awareness and build brand image.
  • Merchandising:
    Communicate effectively and coordinating with local suppliers, to develop local marketing tools.
  • Plan and maintain a record for all merchandising done in outlets across pillars.
  • Inform, engage, and follow sales team achievements during marketing and merchandising campaigns.
  • Assist in maintaining a record of all the marketing material in physical and electronic form.
  • Track the merchandising stock level at warehouse and manage efficient distribution of the tools into the market.
  • Ordering all marketing tools and coordinating with logistics when receiving or sending tools.
  • Making sure all tools are in the warehouse in time for distribution.
  • Updating and sending a list to the sales teams to order tools regularly.


  • Deliver the vet pillar Numerical distribution, volume and NSV targets for the year.
  • Analyse cube/Navision data periodically, both pillar wise and area wise and plan for innovation marketing interventions accordingly.
  • Ensure the categorisation project for the pillar is designed & updated regularly and marketing plans are designed accordingly for each level.
  • Liaison with the creative agency for all internal and external creative


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


Job Segment: Merchandising, Marketing Manager, Manager, Advertising, Marketing, Retail, Management