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Pet Nutrition - Senior Data & Insight Manager

LOCATION: 

Beijing, 11, CN

JOB CATEGORY:  Sales
REQUISITION NUMBER:  253152

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Key Responsibilities/职位描述

负责业务单元整体的消费者洞察和数字化创新,领导团队协助市场和销售部门提高效率、创造需求。具体的职责包括:

  • 消费者与市场洞察, 包括: 1)通过消费者定量与定性分析追踪消费者行为与趋势; 2)通过与市场调研公司合作追踪市场动态、品类发展以及品牌表现; 3)通过跨部门合作,基于消费者与市场洞察,助力新品落地,品牌策略等。
  • 电商数据能力:1)掌握电商数据语言,并通过电商数据产出消费者与市场洞察; 2)基于电商数据洞察,与业务团队紧密合作,清晰运营策略,提高运营效率; 3)与平台客户数据团队紧密合作,承担品类舰长职责,与平台共同推动品类增长。
  • 内部能力建设:1)建立公司BI平台,助力各个部门高效运营;2)通过定期的培训与工作坊等形式,发展同事数据与洞察能力;3)与CDIC合作,不断探索品类的数字化创新。

 

Qualifications/任职条件

关键经验及能力

  • 消费者定量与定性分析
  • 电商数据解读
  • 数据银行、策略中心等应用(九数、书坊)
  • 客户合作
  • 内部沟通与合作

 

 

 

 

RN:03

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


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