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Digital Content Creator

LOCATION: 

Newark, NJ, US

JOB CATEGORY:  Marketing
REQUISITION NUMBER:  231241

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

The Digital Content Creator role will be the key driver in developing creative content for social media, digital advertising campaigns, email marketing, and website design for Mars’ Edge division and its leading health and wellness brand: CocoaVia. This highly-technical position will partner with CocoaVia’s Marketing team and Mars’ broader confectionery social media team to provide artistic and digital expertise as well as help foster idea generation for both the CocoaVia brand assigned as well as ad hoc collaboration across brands within the Mars Wrigley Confectionery portfolio.

 

The Digital Content Creator will maintain content production responsibilities of a single brand:

  • Produce engaging, creative visual content for the brand across various media including photo, video, gifs, and etc.
  • Expand the brand’s visual creative content production across relevant platforms
  • Deliver a consistent visual content production strategy, and look & feel for the brand, that is uniquely adapted to each digital & social platform and audience, targeting mostly a 40+ age demographic
  • Define the visual look and feel of the brand per platform, per medium, and produce visual content accordingly
  • Create content in a variety of executions, from still images to videos, live streams to GIFs/Cinemagraphs, etc.
  • Deliver visual content against production plans on a weekly, monthly and quarterly basis

 

As well as the additional increased responsibilities:

  • Harmonize content and production strategy across the team and develop & foster a team-wide creative process facilitating continuous idea generation (vs. individual creative silos by brand)
  • Be aware of the brand’s competitive and category landscape and bring new ideas that help compete in the market
  • Assist in social creation & production for Mars Wrigley Confectionary brands
  • Be self-directed and organized, with skills in project management, prioritization and time management.
  • Leverage technical background to continuously assess and manage the production studio space & equipment

 

Qualifications:

  • Bachelor’s Degree
  • 5+ years Social Media Visual Content Creation experience across all platforms; preference for 2+ years on a major CPG brand
  • Strong photography, videography and graphic design skills (Creative portfolio showcasing content productions across skill-sets and platforms); preference for experience in food/beverage photography
  • Able to demonstrate a complete fluency in the Adobe Creative Suite
  • Creative talent understanding adapted to the look & feel of our brands
  • Actively engaged in social media trends, with an existing social presence
  • In-depth knowledge, passion for, and understanding of all major digital marketing platforms and social media platforms at a creative, audience and technical level, including best practices for each
  • A passion for creating effective, contemporary, iconic and on-brand digital content
  • Highly motivated and resourceful self-starter, with a can-do attitude that thrives in a fast-paced entrepreneurial environment
  • Self-directed & organized, will skillsets in project management, prioritization and time management
  • Comfortable multi-tasking and able to deliver results under pressure and under tight deadlines in an occasionally non-traditional work schedule
  • Passionate about all things pop culture
  • Some familiarity with the culinary arts, baking, creating foodie digital and social content

#LI-LD1

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


Nearest Major Market: Newark
Nearest Secondary Market: New York City

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