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Senior Media Manager

LOCATION: 

0, 11, CN

JOB CATEGORY:  Marketing
REQUISITION NUMBER:  216767

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

 

Key Responsibilities/职位描述

  1. Mars Pet Nutrition China Media Portfolio management (30%)
    1. Manage overall Advertising budget including working media, non-working media and media rebate.
    2. Partner with each brand team and digital marketing team to ensure the overall cross-brand media plan is consistent with actual marketing plan including foundation and activation, as well as the production
    3. Drive strong foundation reach optimization and set overall Pet Nutrition China Media reach goal and ensure the reach delivery; set objective and Buying Agency performance review agenda; Continue to improve Digital media efficiency in overall media mix
    4. As the counterpart of finance and demand planning team, to manage the budget change, ring-fence and impact to demand planning. Regularly work with Finance team to ensure Advertising budget is in-line with Company P&L and phasing

 

  1. Co-pilot Brand activation with Brand team and digital marketing team, maximize brand reach with excellent execution (45%)
    1. Lead the campaign briefing on media part
    2. Define and deliver campaign KPI via leading Agency’s performance
    3. Drive innovation and Test & Learn to scale up the campaign learning to more portfolio level, especially on Data and content
    4. Lead regular review with each brand team

 

  1. Drive Media efficiency with continuous optimization across all Pet Nutrition China brands (15%)
    1. Lead Agency to develop robust tactical plan; Develop & evolve multi-screen strategy & supporting module
    2. Develop and standardize strong measurement mechanism via partnership with CMI and external partner
    3. Continue to drive measurement productivity through automation, tools and big data intelligence

 

  1. Support to maximize media value and ROI (10%)
    1. Partner with commercial and Agency team to drive value leadership in media team, drive internal communication process to make clarity of all media value
    2. Collaborate with commercial team and Media Buying Agency to optimize buying strategy & negotiation strategy
    3. Maximize media ROI from lens of business demand perspective, continuously improve the methodology and reliability on media ROI to uplift off-take impact which beyond media saving

 

Qualifications/任职条件

  • Bachelor or above degree
  • Minimum 6 years media buying/planning experiences in 4A media agency.
  • 3 years or above management experiences in marketing/media department.
  • Proactive and self-motivated
  • Excellent communication skills.
  • Proficiency in written and spoken English

 

RN:20

 

 

 

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

 


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