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Digital Media Specialist


0, BRU, BE

JOB CATEGORY:  Marketing

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet.  What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated 

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.


Job Title Digital Media Specialist
Segment / Business Unit Petcare / Royal Canin
Job Function / Job Family Digital Marketing 
Location / Site of Position: Brussels


Job Purpose/Overview

Distinctive digital reach is key for reaching our 2020 ambitions and is a crucial part of our OGSM. The purpose of this job is to ensure that all digital marketing activities/campaigns are supportive of the following business objectives with the optimal digital mediamix.

Reach (new) petowner audience (targeted reach), increase unique traffic to our digital properties (Engagement), increase conversions  

Key Responsibilities:
• Know our audience better: Reach new online audience by understanding our consumers at the online decision making at the ZMOT.
• Capitalize on our content: Use digital media to deliver our content to the right audience at the right time through the right channels.
• Maximize our reach through digital media: activate the virtuous circle that links Owned Media (our content), Paid Media (paid advertising) and Earned Media (shared content, online influencers and reviews
• Day-to-day coordination, execution, and management of agencies and developers in our digital communication strategy in media channels where we invest
• Constantly track and optimize our Digital performance (reporting, dasboards)


Relevant Quantitative and Budget Information
Please provide an organisation chart:  The Digital Media Specialist reports into the Pillarhead PRO/Digital Benelux and is member of the Digital marketing team (4 associates). Although the jobholder is part of the PRO/Digital team he/she is responsible for the delivery of digital media across all three pillars in the Belux cluster.

Job Specifications/Qualifications

1. Education & Professional Qualification
Bachelor degree in Marketing or similar studies related to Digital and E-Commerce
Min. 3-5 years of work experience in digital Marketing and social media

2. Knowledge/Experience
Fluent in Dutch, French and English is mandatory

 #LI- CA1


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.


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