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市场经理

地点: 

上海, 31, CN

类别:  Marketing
职位编号:  249408

在玛氏,这是一段互惠并共同获益的体验。

在玛氏工作,实现您的职业抱负。并且认识到开展业务不仅仅是为了盈利。这是玛氏的理念。我们为每一位同事提供机会。让您所从事的工作变得对您本人、您身边的人以及地球更有意义的机会。在这里您从事的是既有趣又富有挑战性的工作,您不仅拥有开展工作所需的工具,还值得拥有杰出的同事来协助您共同完成。在您大展宏图的同时,我们也不断改善业务开展方式及促进同事职业生涯发展,把玛氏集团变成一家前途光明,不断持续发展的公司。

因为这从来不仅仅是关于单个个人、单个项目或单个品牌的事情。这关乎如何充分利用自身资源来实现互惠互利的长期收益。这关乎是否有创意、有理想。我们不怕失败,因为只有不思进取才会毫无风险。正是诚信和理想共同造就了玛氏这样一个独特而优异的工作环境,这也是为何在这里工作意味着更多。

关于玛氏

玛氏公司是一家拥有近百年悠久历史的私营家族企业,为人们和他们的爱宠提供各种产品和服务。作为一家销售额超过350亿美元的跨国公司,玛氏公司拥有众多深受全球消费者喜爱的品牌,例如:M&M’s®、士力架®(SNICKERS®)、特趣®(TWIX®)、MILKY WAY®、德芙®(DOVE®)、 宝路®(PEDIGREE®)、皇家宠物食品®( ROYAL CANIN®)、伟嘉®(WHISKAS®)、 益达®(EXTRA®)、奥碧®(ORBIT®)、5™、彩虹®(SKITTLES®)、UNCLE BEN’S®、玛氏饮品™(MARS DRINKS™) 和COCOAVIA®。此外,玛氏公司也提供宠物护理服务,旗下拥有BANFIELD® 宠物医院、Blue Pearl®、 VCA® 和 Pet Partners™等品牌。目前,玛氏公司总部位于美国弗吉尼亚州麦克莱恩(McLean),在全球80多个国家的100,000余名同事每天都在积极践行着由“质量、责任、互惠、效率、自主” 构成的“玛氏五大原则”,通过业务发展为所有利益相关方创造价值,最终实现令你我自豪的成长。

 

This job exists to craft and carry out marketing strategies and related supporting tactics including advertising, promotions and partnerships that drive traffic and sales to M&M’S® Store Shanghai & on-line store platforms. The position is also responsible for aggregating and analyzing data and developing reports distributed to the Director and other members of the team, including other senior leaders. This is a key role on the China Market Team, and the successful associate will be a strong contributor and collaborator with other team members. This role would report directly to the China Market Director and would be instrumental in contributing to the China Digital marketing strategy.

More specifically, this role will manage the paid media portfolio including display and other digital activations (SEM/SEO) for digital store platforms, TV, radio, print, OOH, PR, and in-store functions. This associate will also oversee any brand research and tracking, day-to-day partnership with media and advertising/marketing agencies and will develop strategic alliances with Global Marketing partners. This role will collaborate with internal associates such as for merchandise, creative development and graphic design, CRM, and public relations/social media and related events.

Key Responsibilies:
• Work directly with China Market Director to develop and implement China Digital business strategy including e-commerce, B2B and marketing
• Maintain close working relationship with Global Sr. Store Marketing Manager to collaborate on best practices, global insights and traffic reporting, and consistency/global standards
• Work with the Wider Marketing Team on China Cohort Project
• Collaborate with core M&M’S brand marketing team as needed for alignment related to “M&M’S Ecosystem” and related projects. At least 3 collaborations a year will be needed.
• Ensure execution of the global marketing strategy and plan, including using data to make decisions and propose new tactics for business growth.
• Development of store and digital marketing strategies, and management of local calendar and related activations.
• Collaborate with other marketing team members for merchandising/pricing, creative, website, search/affiliate media, as well as other team members overseeing production, customer service, and business development.
• Regular monitoring, analyzing for trend, recommendations of improvements and reporting of performance against marketing KPI’s (current plan and prior year) and owning this for all stores.
• Handle day-to-day management/accounting of marketing budget and accrual process.
• Partner with cross-functional team members to ensure shared goals, objectives and initiatives are realized.
• Research and understand competitors in the marketplace and Globally for other stores including positioning/messaging, pricing and advantages/disadvantages as far as advertising and merchandising programs/launches are concerned
• Execute in-store events and deliver in-house communication, marketing and PR events.
• Develop and evaluate KPIs for all retail marketing programs. Track performance with monthly dashboards by market and make recommendations to drive continuous improvement and positive ROI.


Requirements:
1. Education & Professional Qualification
• Bachelor’s degree in Communications, Digital, Marketing, or a related area of study (i.e., business).
2. Knowledge/Experience
• Developing annual marketing plans with targeted ROI.
• Project management.
• Public relations and event management experience.
• Execution of successful social media campaigns.
• Ability to develop marketing strategies and successful executions in a highly-tactical environment while remaining true to brand’s character and position.
• Demonstrated success implementing, monitoring, measuring and recommending course-correcting marketing initiatives.
• Understanding of media strategy and management of related agencies.
• Ability to make business decisions using data and test-and-learn approach, as well as experience interpreting brand research studies.
• Experience working with external media, PR and creative agencies.
• CRM/Data Analysis experience
• Digital Marketing Experience: WeChat, T-Mall. Etc

 

RN:22

 

玛氏致力于提供平等就业机会,将考虑所有符合资格的求职者,不论其种族、肤色、宗教、性别、性取向、性别认同、国籍、残疾状况、受法律保护的退伍军人身份或受法律保护的任何其他特性。如果您在求职申请过程中由于残疾而需要帮助或便利条件,可向我们提出。本公司很乐意提供此类帮助,并且任何求职者均不会因提出此类要求而受到惩罚。